The Intention to Prosper | Presented by Sherra Bell

What do you want more of in 2020 and the next decade? And what are you willing to do to have it? Are you willing to learn to sell and negotiate better?

The nearly 10,000 designers who participated in the 2019 AIGA Design Census say that lack of awareness about design’s impact, not having a seat at the table, and lack of diversity are the top three issues impacting the industry today. All three issues are as much about the constant mindset struggle between lack and luck as they are issues of mean-spirited injustice.

All of life is a power dynamic built. No one gives power away without incentive and no one really wins when battle lines are drawn. The trick to shifting the energy of any challenge toward compromise is to establish and negotiate a mutual agreement on value that rights the imbalance…to understand the pains and problems that motivate the need for your ideal solution.

Those who consistently prosper do this well. Do you? If not, are you willing to learn?

Sherra Bell would like to help you make selling your value a higher priority for yourself and the profession in 2020. In the evening talk, she’ll share ideas, stories, and practical tactics that universally apply to all designers. For the hot-seat workshop, she’ll help a small group of solopreneurs and business owners find one easy tweak to make to their business that will get them prospering more immediately.

Ticket Information


Wednesday, January 29 at 6:00 PM*

PPK | 1102 N Florida Ave, Tampa, FL 33602

FREE to attend if purchased by 1/24/20 after that tickets will be $5 for students, $10 for members, $20 for non-members.

Workshop (Limited Space)

Thursday, January 30 from 9:00 AM to 3:00 PM*

Mighty Fine Design Co. | 1503 North 19th St, Tampa, FL 33605


*Event times are subject to change

About Sherra

Sherra Bell is a practicable prosperity coach to jobseekers, freelancers and small business owners from creative backgrounds. Based on 2 decades of watching jobseekers and business owners struggle, she approaches her work from the fundamental belief that every designer must learn to sell, hire, and manage with the same excellence that they create in order to remain relevant and employable. Her primary focus is helping business owners develop the expertise, habits and confidence they need to run sustainable and scalable businesses. She strives to provide the inspiration, encouragement, and practical resources they need to create quick improvements to profitability and wellbeing.

Sherra gained much of her knowledge of the industry across almost 22 years as a creative recruiter selling to both sides of the market. A long-time leader in the design community, she served as president of AIGA Atlanta from 2005-2007, followed immediately by two terms on the national nominating committee. She now serves as Education Co-Chair advising the Student Board she initially created while President. She earned her BFA in design from Auburn University as well as her MA in diversity and social change from Iliff School of Theology. She also participated in the AIGA/Harvard Business Perspectives for Creatives and consistently invests in her own professional development.

An experienced globetrotter comfortable making fast friends of strangers, Sherra’s home base is a high-rise skyline view of Downtown Atlanta.

Visit for contact details and additional information.

When & Where
Wed, Jan 29, 2020 - Thu, Jan 30, 2020 6:00 PM - 3:00 PM EST